BASIC SKILL TRAINING VIDEO FOR NEW REAL ESTATE AGENT
1) HOW TO MARKET YOURSELF AS A NEW REAL ESTATE AGENT
Video answering the popular question "How
do I market myself if I'm a new agent and don't have a track record to back me
up?"
#1 - Reach out to your personal circle for referrals
#2 - Use your company/office/team's track record
#3 - Co-broke with another agent
#1 - Reach out to your personal circle for referrals
#2 - Use your company/office/team's track record
#3 - Co-broke with another agent
#4 - Copy and Develop
2) GETTING A MASTER LISTING OR GENERAL LISTING
3) HOW TO MARKET YOUR NEW LISTING
So you have a new listing and want to know how to
advertise/market it. These are some tips of things you can do.
#1. Door-knock 10-15 homes around the listing
#2. Take a picture and share it on social media
#3. Hire a professional photographer to take pictures
#4. Write a good description on MLS
#5. Upload 15+ pictures on MLS
#6. Send email blast to agents
#7. Feature the listing on your newsletter
#8. If you make flyers, invest in quality paper.
#1. Door-knock 10-15 homes around the listing
#2. Take a picture and share it on social media
#3. Hire a professional photographer to take pictures
#4. Write a good description on MLS
#5. Upload 15+ pictures on MLS
#6. Send email blast to agents
#7. Feature the listing on your newsletter
#8. If you make flyers, invest in quality paper.
4) COLD CALL EXPIRED LIST
Cold Calling expireds using Mojo. 90% of the
numbers were wrong but the key is still turning them into a contact. It might
be a wrong number but the person that answers might actually be looking to buy
or sell!
5) COLD CALL ON EXPIRED LIST AND SET AN APPOINTMENT WITH THE
OWNER
Calling expireds and set an appointment.
Find out the motivation of the seller and see how you can help them! There are
so many different things that you can say/objection handlers. I hope watching
this helps you be prepared on what to say when YOU get those questions and
objections
6) REAL ESTATE AGENT SCHEDULE: HOURLY BREAKDOWN OF MY DAY
Many of you have asked what my day looks like
so in this video I provide a breakdown for you! This is the schedule that works
for ME and has brought me much success in the short amount of time I've been in
the business. Sometimes it varies, but this is usually what it looks like.
MORNING
5-6:30am Gym
6:30-7:30 Get Ready
7:30-8am Drive to office + Role Play
8-8:30am Get to office and review day with team
8:30-11:30pm Prospecting (Doors or Phones - Expireds, FSBOs, Absentee Owners
11:30-1pm Lunch
AFTERNOONS ARE SET FOR APPOINTMENTS..IF NO APPOINTMENTS THEN...
1-1:30pm Follow-Up
1:30-2pm Role Play
2-4pm More Prospecting
4:30pm Go Home, Relax, Eat Dinner
6:30-8pm Call back any expireds or leads I didn't get ahold of in the morning.
8-8:15 Recap my day in a piece of paper
9-10pm Relax/Read
10:30-11pm - Call it a day
5-6:30am Gym
6:30-7:30 Get Ready
7:30-8am Drive to office + Role Play
8-8:30am Get to office and review day with team
8:30-11:30pm Prospecting (Doors or Phones - Expireds, FSBOs, Absentee Owners
11:30-1pm Lunch
AFTERNOONS ARE SET FOR APPOINTMENTS..IF NO APPOINTMENTS THEN...
1-1:30pm Follow-Up
1:30-2pm Role Play
2-4pm More Prospecting
4:30pm Go Home, Relax, Eat Dinner
6:30-8pm Call back any expireds or leads I didn't get ahold of in the morning.
8-8:15 Recap my day in a piece of paper
9-10pm Relax/Read
10:30-11pm - Call it a day
Some buyers take longer than others to find "the perfect
home", however you can make everyone's life easier by being a knowledgable
agent that has a process/system that will work and save everyone time.
#1. Make sure your buyer is prequalified/preapproved
#2. Set up a time to meet and take a look at EVERYTHING that is on the market and meets their criteria.
#3. Make a list of potential houses.
#4. Have your buyers do a drive-by and do a process of elimination of neighborhoods picked.
#5. Once your buyers get back to you with the final homes that "made the cut", then go ahead and schedule times for showings.
Do this and you and your buyers will save time, petrol, and headaches.
#1. Make sure your buyer is prequalified/preapproved
#2. Set up a time to meet and take a look at EVERYTHING that is on the market and meets their criteria.
#3. Make a list of potential houses.
#4. Have your buyers do a drive-by and do a process of elimination of neighborhoods picked.
#5. Once your buyers get back to you with the final homes that "made the cut", then go ahead and schedule times for showings.
Do this and you and your buyers will save time, petrol, and headaches.
8) HOW TO GET LEADS THROUGH A SUCCESSFUL OPEN HOUSE!
Don't just put the signs out and wait for
people to show up! Be proactive and door knock the neighbors a few days before.
Make it an Open House Event. Invite them to the open house and before you leave
ask them if they know of anyone looking to move into the area or if they've
heard any neighbors that might be thinking about moving out. You might be
surprised and pick up another listing(s) and/or find a buyer(s).
9) HOW TO CONVERT A FOR SALE BY OWNER (FSBO)
Bryan and I share with you some tips that have helped us get
appointments with FSBOs.
#1 Follow Up/Check in with them (By the time they realize that their best bet is hiring someone and paying the commission is worth it, they will remember you)
#2 DO NOT BS THEM AND TELL THEM YOU HAVE A BUYER!!
#3 Be genuine with your intentions to help them. LIsten to them and what their motivation is.
#4 Patter Interrupts- "Mr. Seller, why don't you just keep the home instead?
#5 Ask the question "What's more important to you, selling it yourself or netting the most money in your pocket?
#1 Follow Up/Check in with them (By the time they realize that their best bet is hiring someone and paying the commission is worth it, they will remember you)
#2 DO NOT BS THEM AND TELL THEM YOU HAVE A BUYER!!
#3 Be genuine with your intentions to help them. LIsten to them and what their motivation is.
#4 Patter Interrupts- "Mr. Seller, why don't you just keep the home instead?
#5 Ask the question "What's more important to you, selling it yourself or netting the most money in your pocket?
10) HOW TO
MARKET YOURSELF AS A QUALITY AGENT
Don't look cheap and lazy! Invest in quality
professional products for the marketing materials you use to promote yourself!
Free online website to create your own flyers and marketing materials:
www.canva.com
www.postermywall.com
Free online website to create your own flyers and marketing materials:
www.canva.com
www.postermywall.com
www.vistaprint.com
www.signsonthecheap.com
11) QUESTIONS TO ASK WHEN PREQUALIFYING A SELLER LEAD IN
REAL ESTATE
It is IMPERATIVE that you prequalify a seller to make sure
that you don't waste your time and possibly go on an appointment that should
have never happened. These are just SOME question we ask.
Do your homework. Are they in fact motivated to sell? If everything looks good, are they ready to get everything started and hire you?
Do your homework. Are they in fact motivated to sell? If everything looks good, are they ready to get everything started and hire you?
1. How
many agent do they engage
2. How
long they had put the property in the market
3. What
Is the property didn’t manage to sell
4. How much
do they want to sell
5. How
much money do they spend for the renovation
6. Do you
ready to hire me?
12) MY LISTING ISN'T SELLING. WHAT'S GOING ON?!
Some things to consider as to why perhaps your listing is
taking longer than you expected for it to sell. It takes more than just putting
a sign in the yard and putting it on the MLS.
1. What do you think about the price? Do you Price correctly
1. What do you think about the price? Do you Price correctly
Price slidy
lower
2. Does it show well? Good Picture
3. Is it easy to show?
4. Are you doing active or passive marketing? How do you promoting them
3. Is it easy to show?
4. Are you doing active or passive marketing? How do you promoting them
13) DOOR KNOCKING VS COLD CALLING EXPIRED
LISTINGS
Which is better? Personally, I recommend you door knock.
There is a better chance for you to have an actual conversation with the
seller, build rapport, and establish a relationship even if they decide to hold
off for.
If they don't answer the door, don't give up. Door knock 10-15 doors around the expired and talk to the neighbors and make them a contact as well. You'll be surprised at how much inside info you can get from them and perhaps they'll let you know who else has talked about moving including themselves!
If they don't answer the door, don't give up. Door knock 10-15 doors around the expired and talk to the neighbors and make them a contact as well. You'll be surprised at how much inside info you can get from them and perhaps they'll let you know who else has talked about moving including themselves!
14） REAL
ESTATE DOOR KNOCKING FOR LEAD GENERATION
Quick video on the power of door knocking cold doors.
Previewed a home for sale and knocked cold doors in the area and came across 3
buyer leads.
15） THE SELLER LEADS AGENTS FORGET ABOUT- WHO TO CALL NOW!
Everyone calls new expireds, but what about the ones from 3 ,
4, 6, 12months ago? Are YOU still calling them? Chances are you might not
because you're focusing on the new ones from the present. You'll be surprised
to find out some still are thinking of selling and they aren't really getting
contacted by agents so if YOU can get in front of them and show your value, you
might be the only one they interview!
16） ONE ANNOYING THING SOME LISTING AGENTS DO
Quick Tip: If you have a listing that won't be ready to be
shown for a few days or weeks, wait to list it until it's ready and/or change
the status to Hold/Do Not Show..
Blindfolded to
test my memory. Constant practice
makes perfect!
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